Aarti and Aditya fell in love with water lily pops all the way back in school. This love for the snack followed them into college. The husband-and-wife team shared their ‘pop’ romance with their friends, classmates, and professors too. They’d pop ‘em at home and share the little goodies on campus. This was the start of it all.
They were onto something… They started small. They kept it simple. Salted was the first flavor, but a lot more would follow.
The aim was always to give people a wholesome snack that they’d love both while consuming it and later too, sans any guilt. After researching and examining numerous flavors and grades of water lily seeds, they finally identified five flavors and the best-quality ingredients that worked, and Taali was born.
Since that moment, Aarti and Aditya have worked hard to ensure the Taali supply chain is sustainable and the ingredients are 100% natural. And given the fact that these two young founders have no prior food or entrepreneurship experience, we can imagine the effort they have had to put in to make Taali the delicious reality it is today.
You now know the story behind the pops you love. Here’s a little timeline of the details: a way for you to never forget the little journey we can never forget…
We decided we’d like to start a snack business.
We experimented and shared various versions of water lily pops with our folks and friends.
Taali became a packaged snack and had a manufacturer to produce it.
Later the same year, we started selling our pops online and even made it into our first grocery store.
We teamed up with Y Combinator, a leading accelerator in San Francisco.
Taali was about to go big… By the end of the year, we were in 600 stores!
Taali got a packaging makeover and how!
And we’re constantly working on making her more of a snacking sensation in the US than ever before.
As our journey continues, we want to thank you for being a part of it. Our goal is to spread the goodness of our superfood in exciting and mouth-watering flavors and prove that delicious and guilt-free can go hand in hand. We hope Taali becomes your companion on your journey to better snacking and that it gives you reason to give each other a High Five (Taali).
Tell us about your Taali experience. We love hearing from you.
Keep snacking and keep in touch,
a name associated
We’ll bet you’ve always wondered what ‘Taali’ means, so we’ll spill the pops and put you out of your misery.
Taali means high five in Hindi, our national tongue. Why the name? Well, don’t you feel like high-fiving your peeps when you munch on our pops?
So do we.
Taali’s mission is to create products that spread love, togetherness, and of course high fives all around!